Getting a school’s message across in the new media landscape

While the news media environment has changed, our goal as communications professionals hasn’t—create a simple, accurate and relevant message for quick delivery to parents, employees, students and community.

Messaging has changed from the traditional phone and occasional email into new reach. Through social media and all its power to parent/child school district portals.

All messaging should be concise and directed for interaction.

Source: Getting a school’s message across in the new media landscape | District Administration Magazine

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